Our Story

Our Story to Maternity

Bellyssimo is a South African maternity brand and online store providing pregnant women with stylish, functional and affordable outfits for every trimester. Our stylish maternity wear is inspired by a true story when our founder’s wife, Lauren, fell pregnant a few years ago. After she was unable to find any flattering pregnancy garments that made her feel comfortable or glamourous, they then decided to purchase and reinvent the leading maternity brand, Bellyssimo.


Our Focus

At Bellyssimo we care about YOU! So we design pregnancy clothing that will look after you, while you look after your baby bump. We combine high-quality essential maternity clothes made from exceptional fabrics with clever pregnancy design details for every occasion, from casual wear to evening dresses. Our maternity clothes will support you through the changing nature of pregnancy and beyond, as they grow with you, thanks to our long-lasting, fine garments.


We hope you’ll enjoy wearing our clothes and wish you a wonderful pregnancy!