We are excited to announce our partnership with ShweshweChic, a South African Durban-based Fashion House that has recently launched their 'Proudly Curvy Range' which functions beautifully as maternity wear for all occasions. Created in vibrant African and authentic Shweshwe fabrics, these unique and limited edition items are a ‘must have’ to compliment your body shape!

ShweshweChic was birthed out of fashion designer and CEO Aldine Dallas's three-pronged dream; a passion for South Africa's Heritage and a vision of a unified nation, added to a desire to empower artisans and seamstresses to build their entrepreneurial dreams plus a personal need to create beautiful garments to flatter a proudly curvaceous body. Aldine started by revamping shoes; bringing pumps, takkies, stilettos and boots back to life with Shweshwe and African print fabrics. She then created a range of accessories through a team of Gogo’s who followed the fabric swatches for their inspiration. Finally a wide range of dresses, maxi skirts and jackets exploded onto the Durban Market, cross-selling easily into maternity wear. Start building your wardrobe from ‘Toe-to-head' today and support this Rainbow Nation Initiative!

Styled to flatter a proudly curvaceous physique, can be worn during pregnancy as well as after your bump has disappeared. They are highly versatile and can be dressed up or down to suit any function.

Funky crop angle-cut Jackets 
‘Dress-up’ jeans/leggings worn with a vest/cami for a chic executive silhouette and transform any ‘colour-blocked’ dress into a unique sophisticated outfit.

Maxi Skirts
Ideal for any occasion! The elasticated Bellyband allows for a comfortable fit over a curvaceous tummy or pregnancy bump worn with vests, blouses, shirts or jerseys. Uniquely they can be single or double-folded for varied length with band lifted up to chest, worn as a strapless dress, belted into a shift A-line.

Visit ShweshweChic to see more beautiful Proudly Curvy and Maternity fashion items!